PPC Specialist

Job Description

The company stands out as a premier global provider specializing in margin and deliverable Foreign Exchange, Contracts for Difference (CFDs), and Financial Spread Betting. Evolving into a top-tier, multifaceted brokerage with offices across various regions, they heavily invest in cutting-edge trading technology. Their goal is to deliver an all-encompassing trading experience, catering to everyone from novice traders to institutional clients.

Roles & Responsibilities:

  • Strategically plan, develop, and oversee PPC campaigns across multiple platforms.
  • Conduct comprehensive keyword research and management to enhance bid strategies, including the integration of both PPC and negative keywords.
  • Refine bidding strategies at various levels, such as keywords, placements, devices, geographical locations, and demographics.
  • Manage PPC campaigns daily by assessing costly underperforming keywords, ensuring adherence to weekly and monthly budget limits, and maintaining essential metrics like Quality Score and impression share.
  • Collaborate with the copywriting team to craft compelling ad copy and adjust CTAs to increase click-through rates and optimize landing pages for higher conversion rates.
  • Track, assess, and report on campaign performance by generating detailed weekly and monthly reports for clients, analysing trends, objectives, opportunities, and other key performance indicators.
  • Keep up-to-date with the latest trends in search engines and the PPC industry.

Expectations & Requirements:

  • Proficient in both spoken and written English.
  • 2 to 5 years of experience within the marketing sector, with a particular focus on the fintech industry.
  • Capable of working autonomously as well as collaboratively within a team.
  • Exceptional attention to detail and adept at solving complex problems.
  • Innovative and creative mindset.
  • Background in digital marketing.
  • Familiarity with e-commerce, Google Ads, Microsoft Office, and Google Sheets.

Additional Information:

  • Competitive and appealing salary package.
  • Ample opportunities for growth, including professional training, certifications, and development of soft skills.
  • 21 days of annual leave, 5 days of paid study leave, and 1 paid volunteer day each year.
  • Subsidized membership at a local gym.
  • Comprehensive health insurance coverage.

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