Job Description

Are you ready to make an impact? Join our dynamic team as a Head of Growth and play a pivotal role in transforming the financial landscape. This is an exciting opportunity to lead strategic growth initiatives and drive performance in a thriving, fast-paced environment. 

Key Responsibilities: 

• Strategic Leadership: Craft and execute our overarching PPC and acquisition strategy. Define long-term goals and key performance indicators (KPIs) to ensure alignment with broader business objectives. 
• Team Management: Lead and mentor a talented PPC team, including team leads and specialists. Foster growth through regular meetings, coaching, and tailored training programs to enhance team performance. 
• Budget & Resource Oversight: Manage substantial advertising budgets, ensuring efficient resource allocation. Provide comprehensive reports on campaign performance to optimize spend and outcomes. 
• Data-Driven Optimization: Analyze campaign data to uncover trends, opportunities, and areas for improvement. Leverage automation tools and cutting-edge techniques to continually enhance campaign effectiveness. 
• Cross-Functional Collaboration: Work closely with teams across Product, SEO, SMM, Email, and Sales to ensure campaigns are aligned with overall company goals and to maximize results. 
• Market & Competitive Intelligence: Stay ahead of the curve by tracking competitor strategies, market trends, and emerging opportunities in the PPC landscape. 
• Compliance & Quality Control: Ensure all campaigns adhere to industry regulations, platform guidelines, and internal quality standards. 
• Innovation & Crisis Management: Lead the charge in testing new tools and technologies to optimize processes. Develop contingency plans to navigate high-pressure situations and unexpected challenges. 

What We’re Looking For: 

• Experience: 3+ years in digital marketing with a focus on PPC, growth marketing, or user acquisition. 
• FinTech Expertise: 2+ years of experience in the FinTech sector. 
• Leadership Skills: Proven track record of managing and mentoring a high-performing team. Strong goal setting and performance-tracking capabilities. 
• Budget Management: Experience overseeing large advertising budgets and managing complex, multi-channel campaigns. 
• Platform Expertise: Deep knowledge of PPC platforms (e.g., Google Ads, Facebook Ads) and tools for campaign optimization. 
• Analytical Mindset: Strong data-driven decision-making skills with the ability to analyze complex datasets and translate insights into actionable strategies. 
• Collaboration Skills: Excellent interpersonal communication abilities, with a talent for leading cross-functional teams and driving collaborative success. 
• Problem-Solving Abilities: Strong crisis management skills, with the ability to develop and implement solutions during high-pressure situations. 
• Innovation-driven: Passion for continuous improvement and staying ahead of trends, always seeking new ways to optimize campaign performance.