Job Description

The Company is a globally recognized organization in the financial sector, committed to delivering innovative marketing strategies. They are looking for an SEO and Content Manager to join their dynamic team. The position would be ideal for individuals passionate about driving organic traffic, optimizing search engine rankings, and enhancing user engagement through high-quality content.

Roles & Responsibilities:

• Your primary role involves developing and executing SEO strategies to improve website visibility and search rankings.
• You are required to create and optimize professional, high-quality content tailored for global audiences.
• You'll be responsible for leveraging internal data and AI tools to generate impactful and scalable content.
• Administering keyword research, competitor analysis, and website audits to identify optimization opportunities.
• Your role also involves managing website maintenance and ensuring seamless performance and regular content updates.
• Conducting in-depth analysis to identify gaps and opportunities for increasing organic reach.
• Implementing on-page, off-page, and technical SEO strategies, including link building and infrastructure improvements.
• Partnering with the digital marketing team to develop SEO-driven content, including web pages and blog posts.
• Monitoring and assessing website performance using SEO tools and analytics to provide actionable insights.
• Staying updated with evolving SEO trends, algorithm changes, and best practices to enhance strategies.
• Collaborating with web developers to ensure adherence to SEO guidelines, focusing on site speed and mobile optimization.
• Working closely with marketing teams to align SEO strategies with broader business objectives.
• Tracking and analyzing the ROI of SEO efforts, making data-driven recommendations for continuous improvements.

Expectations & Requirements:

• Should possess a Bachelor's degree in marketing, business, or a related field.
• Quite an acquaintance of SEO strategies, search engine algorithms, and content optimization best practices.
• Must be skilled in SEO analytics tools such as Google Analytics, Google Search Console, and SEMRush.
• Ensure that you deliver data-driven insights and strategic recommendations based on performance metrics.
• Ensuring quality projects are delivered within defined timelines while managing multiple initiatives.
• You are also expected to have experience in the financial sector, particularly in global markets.
• Strong communication and leadership abilities to facilitate cross-functional collaboration.
• Proficiency in WordPress and bilingual content production is highly preferred.
• Fluent in written and spoken English and Chinese (Cantonese and Mandarin).
• A proactive team player with excellent interpersonal skills.