Job Description

The company is looking for a Performance Marketing Manager to join their dynamic team. This job plays an essential role in driving our digital marketing initiatives, with a focus on increasing our footprint in the Web3, cryptocurrency, and blockchain industries. The most suitable candidate should be well-versed in performance marketing tactics and possess great copywriting, social media, and community management abilities.

Location: Remote (We need candidates based in the EU region).

Key Responsibilities:

• Design and implement comprehensive digital marketing strategies to enhance brand visibility and drive user acquisition in the technology space.
• Strong work experience with major advertising platforms. Familiarity with other web search platforms.
• Utilize analytics tools to monitor and analyze campaign performance, making data-driven adjustments for optimization.
• Execute and manage marketing campaigns across various digital platforms, including social media, search engines, and programmatic advertising channels.
• Collaborate with content teams to develop compelling ad copies and Stay up-to-date on blockchain and digital marketing developments to continuously improve strategy. that align with performance goals.
• Efficiently allocate and manage the marketing budget to maximize return on investment (ROI).
• Develop strategies to engage with the technology community across channels, fostering brand loyalty and user retention.
• Stay up-to-date on blockchain and digital marketing developments to continuously improve strategy.
• Teamwork and previous experience working with designers on copy and designs for promotions.

Skills and Qualifications:

• At least 3 years of experience in a performance marketing role, preferably in the technology or related industry.
• Strong understanding of the technology industry and emerging trends.
• Proven experience in digital marketing, particularly in performance marketing and analytics.
• Proficiency in using analytics tools to track campaign performance and make data-driven decisions.
• Exceptional copywriting skills with the ability to create engaging content.
• Excellent communication and presentation skills.
• Strong teamwork and collaboration skills, capable of working with cross-functional teams.
• SEO and SEM: Knowledge of search engine optimization (SEO) and search engine marketing (SEM).
• Ability to think creatively and develop innovative marketing strategies.
• Bachelor’s degree in marketing, Business, or a related field, or equivalent professional training and courses supported by certificates and practice.