Job Description

Our client, a leading global financial services organisation, is seeking a commercially driven Customer Value Manager to develop and execute strategies that enhance customer engagement, increase customer lifetime value, and drive sustainable revenue growth. 

Working closely with Product, CRM, Marketing, Trading, Technology, and regional teams, the successful candidate will leverage customer insights and market opportunities to deliver impactful commercial initiatives and optimise customer value. 

Key Responsibilities 

• Develop and execute customer value and engagement strategies to increase customer activity, retention, and revenue. 
• Design data-driven campaigns to improve product adoption and customer lifetime value. 
• Analyse customer behaviour, campaign performance, and market trends to identify growth opportunities. 
• Support the development and optimisation of customer loyalty programmes. 
• Collaborate with cross-functional teams to deliver customer-focused initiatives across regional markets. 
• Monitor key performance metrics and recommend continuous improvements. 

Candidate Profile 

• Experience in Customer Value, CRM Strategy, Customer Lifecycle, Loyalty, Retention, Commercial Strategy, or Customer Marketing. 
• Strong analytical and commercial mindset with the ability to turn customer insights into business outcomes. 
• Experience managing customer engagement or loyalty initiatives. 
• Excellent stakeholder management and project coordination skills. 
• Experience within financial services, fintech, online trading, FX/CFDs, or other digital businesses is highly desirable.