Job Description

Fintop Consulting has partnered with a fast-scaling digital entertainment company in the US sweepstakes gaming space to build out its Cyprus team. 

About the Role 

Your job is to know what competitors are doing before everyone else does. You'll study their ads, funnels and messaging, work out what's driving results, and turn it into clear recommendations for the performance and design teams. 

Responsibilities 

• Monitor the market for new opportunities, benchmarks and threats. 
• Break down how competitors acquire users: channels, ad angles, creatives, landing pages and onboarding. 
• Turn your findings into test ideas with product, creative and performance teams. 
• Share weekly updates and monthly briefs on competitor moves, creative trends and strategic shifts. 

Requirements 

• Strong knowledge of performance marketing (paid social, native, display, programmatic) and user acquisition funnels. 
• Background in market research, competitive intelligence, strategy or performance marketing. iGaming, casino, sweepstakes or digital entertainment experience is a plus. 
• Ability to analyze ad creative, messaging and promotions, and extract both strategic and tactical insights. 
• Native or near-native English. Hebrew fluency is a strong advantage. 
• Self-starter who can manage research independently in a fast-paced environment.